Yes, Disney Just Made a Tinder Profile for She-Hulk (Photos)

She-Hulk: Attorney at Law is a custom of days away, marking the first Hulk-centric project in the MCU since The Incredible Hulk in 2008. The series will after Tatiana Maslany's Jennifer Walters as she not only navigates her moral career but also her newly-acquired Hulk abilities.

The project looks like it will be something a little different from Marvel Studios' modern formula, with Maslany calling it "the antithesis of most superhero narratives." While holding on to most of the trappings of the MCU, this nine-episode moral comedy will venture outside the norm for the franchise, with fourth-wall Malcolm in the Middle-style breaks being just one example of how it will do that.

With She-Hulk being as modern as it is, it deserves a just as determined marketing campaign. And it seems to have found one on the popular dating app Tinder.

Swipe proper for She-Hulk

Ads for the upcoming MCU Disney+ series She-Hulk have started popping up on the online dating platform Tinder.

Twitter user @jozopath found that after swiping through potential suitors, there is now the opportunity to come across a profile for Jennifer Walters (aka She-Hulk). The profile comes outfitted with everything one would expect on the platform, featuring a full bio as well as a combine of images to swipe through.

The She-Hulk bio says "I know what you're thinking, this can't be real... and guess what, it's not," before causing into an ad promoting the upcoming show.

Upon swiping incandescent on She-Hulk's profile, matched users are greeted with an automated meaning saying to "stop reading this" and "set up a date" to watch She-Hulk: Attorney at Law on August 18.

The Tinder marketing fight stems from Walters' own dating in the Disney+ series as she was seen swiping throughout potential suitors on the popular app in the genuine trailer.

One date was even shown to disfavor so successful that She-Hulk was seen carrying the man from the couch, presumably to the bedroom, with ease.

Marvel Studio's Creative Marketing Machine

This is not the genuine time Tinder has been used to promote an upcoming movie or TV show, but it is the genuine time Marvel has utilized the platform. Notably, back in 2014, Tinder was used in the promotion of Alex Garland's sci-fi thriller Ex Machina, where users who were attending the SXSW festival in Austin, Texas could match with Ava, the AI from the film.

And despite Marvel having never felt the world of online dating until now, they have had plenty of known with creative marketing schemes in relation to their various projects. Some fans may remember back in the run-up to the first Ant-Man film when the studio planted tiny Ant-Man sculptures across London, England. The activations showed the bite-sized hero battling atop turnstiles, flying on an ant, or sitting at the tiniest bus shelter in the whole city.

Or one of the more New examples of Marvel's creative marketing machine could be seen with the drop of Spider-Man: No Way Home. Some may remember the Daily Bugle TikTok channel popping up in preparation for the movie. This was paired with real-life Daily Bugle newspaper stands set up about the world, spreading stories of New York's Spider-Man.

So, while Tinder may be unchartered territory, the MCU has been no stranger to thinking outside the box when it comes to promoting its projects.

She-Hulk: Attorney at Law
debuts on Disney+ on August 18.

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Source: thedirect.com